This article summarizes the existing research on social media as a learning tool in higher education and adds to the literature on incorporating social media tools into collegiate business education by suggesting specific course content areas of business where LinkedIn exercises and training can be incorporated. LinkedIn as a classroom tool cannot only reinforce basic concepts, such as branding and relationship-building, but creative use of this tool can increase student engagement and collaboration and encourage students to begin building their professional networks, which can be vital in their career progression.