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ERIC Number: EJ1053271
Record Type: Journal
Publication Date: 2015-Mar
Pages: 10
Abstractor: As Provided
Reference Count: 59
ISSN: ISSN-1469-7874
The Role Consumerism Plays in Student Learning
Harrison, Laura M.; Risler, Laura
Active Learning in Higher Education, v16 n1 p67-76 Mar 2015
In nations facing austerity measures, students risk diminished quality in their higher education experiences. Universities function increasingly like corporations as they struggle to compensate for budget shortfalls caused by declining public support. As a result, students become positioned as consumers of a private commodity that exists to facilitate their personal economic advantage. The purpose of this piece is to analyze the largely hidden role consumerism plays as an underlying contributor to the issue of diminished student learning in colleges and universities. This article will argue that educational quality is compromised when students are understood as customers to be placated rather than learners to be challenged. Drawing on research about how students learn, this work posits teaching and selling as inherently contradictory processes. Implications for higher education's future and support as a public good are discussed.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A