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ERIC Number: EJ1053088
Record Type: Journal
Publication Date: 2014-Mar
Pages: 15
Abstractor: As Provided
Reference Count: 36
ISSN: ISSN-1360-2357
Video Databases: An Emerging Tool in Business Education
MacKinnon, Gregory; Vibert, Conor
Education and Information Technologies, v19 n1 p87-101 Mar 2014
A video database of business-leader interviews has been implemented in the assignment work of students in a Bachelor of Business Administration program at a primarily-undergraduate liberal arts university. This action research study was designed to determine the most suitable assignment work to associate with the database in a Business Strategy course and to analyze how the nature of learning was impacted by this technology intervention. Three different assignment approaches to accessing the online database were considered with students. Based primarily on quantitative surveys and qualitative interviews and focus groups, the study determined that this sample of students (N?=?65) preferred self-contained case study approaches that accessed regular interaction with the instructor and provided textual materials to supplement the database content.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A