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ERIC Number: EJ1052888
Record Type: Journal
Publication Date: 2009
Pages: 10
Abstractor: As Provided
Reference Count: 46
ISSN: ISSN-1942-2504
Reinforcing Comprehensive Business Learning through an Undergraduate Retailing Course: A Prospectus
Ahmed, Irfan
American Journal of Business Education, v2 n4 p71-80 2009
Undergraduate programs in business are expected to provide a comprehensive learning for their students in order to prepare them to be able to deal with complex business problems in their jobs. Business schools attempt to provide this learning through various curricular design strategies. This paper proposes the use of an undergraduate course in retailing to help in achieving the objective of comprehensive learning about the operation of business enterprises, especially for marketing majors. A case is made that a well-designed retailing course provides the potential for reinforcing learning achieved in other marketing courses, creates an opportunity for cross-functional business learning, and can also help in achievement of learning goals specified by AACSB.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A