NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ1052840
Record Type: Journal
Publication Date: 2009
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
Available Date: N/A
Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors
Kuzma, Ann T.; Kuzma, John R.; Thiewes, Harold F.
American Journal of Business Education, v2 n5 p45-52 2009
Many of the graduates majoring in Finance and Marketing will secure entry-level positions in sales, often beginning careers dedicated to the sale of financial products; yet, perceptions of this career vary significantly, dependent on a student's area of study. The purpose of this study is to compare and contrast the perceptions of Finance majors versus Marketing majors regarding entry-level career expectations. Students were surveyed in upper-level Finance and Marketing courses during the 2008 fall semester at a north-central state university concerning 1) their perceptions of the importance of various employment characteristics that they would consider in accepting their entry-level job and 2) the perceived importance of particular academic learning outcomes to the success of their career.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A