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ERIC Number: EJ1052622
Record Type: Journal
Publication Date: 2008
Pages: 10
Abstractor: As Provided
Reference Count: 9
ISSN: ISSN-1942-2504
Redesign of the Undergraduate Business Curriculum: The Way Forward, a Paradigm Shift
Berry, Priscilla
American Journal of Business Education, v2 n8 p55-64 2008
The need to reform the undergraduate business curriculum was in evidence before 9/11 and is more imperative since the stock market disintegration beginning in December 2007. The stakeholders will not tolerate the old methods of functional teaching for business school graduates. Graduates must be work ready and the challenges to business schools are evident in declining enrollments and loss of funding trends which will be evident for the next decade. What we do now will be how we operate for the next ten years. Schools cannot invest in professional development of faculties and redesign of courses in a casual manner. This article poses the process business model as one pattern for redesign and explores the implementation of this model with specific examples of pedagogical methods for the redesign of the undergraduate business curriculum. An example for implementation of the approach to include the experiential element which begins to breakdown silo teaching in a three-hundred level undergraduate Management class is included in the appendix.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A