Strategic planning is a common practice at higher education institutions. Furthermore, it is assumed that identifying organizational values is an essential part of the planning process. Values are often construed as foundational elements of strategic thinking that serve to "drive the plan". However, there is little conceptual or applied evidence to support the effectiveness of coupling organizational values articulation with strategic planning processes. The author reports on a study that was designed to effectively conceptualize organizational values, and foster a deeper understanding of organizational values application in higher education administration. This research involved a textual analysis of strategic planning documents pertaining to organizational values from Canadian universities. Research results offer concrete ways to conceptualize and apply organizational values within university settings. The results serve as a foundation to explore small-group-focused approaches to both policy creation and evaluation pertaining to the articulation of organizational values in university administration.