The 12 diversity dimensions of the ASCA Ethical Standards (ASCA, 2010) provided a framework for examining whether a statewide sample of high school counseling websites (N = 312) had content for diverse students and their families. Many websites offered little content related to those dimensions, and content was especially low for some groups including LGBT students and immigrant students. Findings indicate a need for school counseling websites to have nondiscrimination statements, text/documents, links, and financial aid information for diverse populations.