ERIC Number: EJ1052333
Record Type: Journal
Publication Date: 2015-Mar
Abstractor: As Provided
Reference Count: 27
Effectiveness of a Business Communication Course: Evidence from a Business School in India
Gayathridevi, K. Sri; Deepa, R.
Business and Professional Communication Quarterly, v78 n1 p94-103 Mar 2015
This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course. It also describes the curriculum offered and methodology followed in the school. The results show that the course was effective in improving the oral communication skills of the students. The study also discusses the implications for business schools, faculty, and students.
Descriptors: Business Communication, Business Administration Education, Foreign Countries, Course Descriptions, Instructional Effectiveness, College Faculty, Pretests Posttests, Oral Language, Masters Programs, Teaching Methods, Comparative Analysis, Grades (Scholastic), Graduate Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: India