From the gender controversy of South African runner Caster Semenya to the doping practices of disgraced American cyclist Lance Armstrong, recent sporting issues highlight kinesiology's important role and responsibility to sport. Increasingly, sport organizations, such as the International Olympic Committee, the World Anti-Doping Agency, and international federations, have turned to academics to help navigate their sport science issues. Such complex, cross-disciplinary problems require researchers versed in kinesiology's sub-disciplines and familiar with problem-based inquiry. Though such cross-disciplinary practices are familiar to kinesiologists, their familiarity only indicates kinesiology's potential impact on the major issues sport is currently addressing. Kinesiology must be a field comprised of scholars equally comfortable with empirical and humanistic research while at the same time applying their cross-disciplinary knowledge to some of sport's most pressing issues. Kinesiology ought to consider more collaborative venues for scholars from across its sub-disciplines to work together on complex, cross-disciplinary research.