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ERIC Number: EJ1049142
Record Type: Journal
Publication Date: 2014
Pages: 6
Abstractor: ERIC
ISSN: ISSN-2169-0480
Developing Promotional Materials for Adult Literacy Programs. Practitioner Perspective
Jae, Haeran
Journal of Research and Practice for Adult Literacy, Secondary, and Basic Education, v3 n3 p50-55 Fall 2014
This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience of the READ Center to provide guidelines for improving their marketing and instructional efforts. Literacy organizations should not neglect constant monitoring and revision of promotion materials in order to maximize their effectiveness, and provide the greatest benefit for the target audience.
Commission on Adult Basic Education. PO Box 620, Syracuse, NY 13206. Tel: 888-442-6223; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia
Grant or Contract Numbers: N/A