ERIC Number: EJ1048629
Record Type: Journal
Publication Date: 2015-Jan
Abstractor: As Provided
Reference Count: 56
Visual Motherese? Signal-to-Noise Ratios in Toddler-Directed Television
Wass, Sam V.; Smith, Tim J.
Developmental Science, v18 n1 p24-37 Jan 2015
Younger brains are noisier information processing systems; this means that information for younger individuals has to allow clearer differentiation between those aspects that are required for the processing task in hand (the "signal") and those that are not (the "noise"). We compared toddler-directed and adult-directed TV programmes (TotTV/ATV). We examined how low-level visual features (that previous research has suggested influence gaze allocation) relate to semantic information, namely the location of the character speaking in each frame. We show that this relationship differs between TotTV and ATV. First, we conducted Receiver Operator Characteristics analyses and found that feature congestion predicted speaking character location in TotTV but not ATV. Second, we used multiple analytical strategies to show that luminance differentials (flicker) predict face location more strongly in TotTV than ATV. Our results suggest that TotTV designers have intuited techniques for controlling toddler attention using low-level visual cues. The implications of these findings for structuring childhood learning experiences away from a screen are discussed.
Descriptors: Toddlers, Cognitive Processes, Visual Stimuli, Semantics, Television Viewing, Attention, Cues, Brain, Visual Discrimination, Adults, Age Differences
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A