The development of the League of United Latino American Citizens (LULAC) is often viewed as a method of cultural assimilation through adult education. However, LULAC can be viewed through a collectivist's lens wherein the members established a shared philosophy, teaching adults to mobilize and expand their cause quickly and effectively. The social movement that followed the collectivist expansion employed campaign tactics, variable of performance, and displays of worthiness, unity, numbers, and commitment. The combination of a collectivist philosophical paradigm and calculated social movements contributed to the long-term establishment and success of the organization.