The convenience and flexibility of online learning clearly make it an attractive option for learners in professional development contexts. There is less clarity, however, about how it fares as a vehicle for enabling the applied, practice-oriented outcomes typically associated with professional development learning. This paper presents a case study describing how transfer-of-learning strategies were employed in a continuing professional education (CPE) course developed for practicing pharmacists, called ADAPT (ADapting pharmacists' skills and Approaches to maximize Patients' drug Therapy effectiveness). To gain insight into the extent to which learning was transferred to practice as a result of participation in the course, qualitative data were collected over a 12-month period from participants of the 2010 pilot offering of ADAPT. Participants reported making changes to their practice as a result of participating in the course, and they identified three course features as being particularly useful in facilitating practice transfer: providing learners with (i) a "vision" of targeted outcomes and skills, (ii) "support" to enable them to attain targeted outcomes and skills, and (iii) explicit "preparation for action."