Sex Role Stereotyping in Children's Television Programs.

Sternglanz, Sarah H.; Serbin, Lisa A.

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Peer reviewed

ERIC Number: EJ104689

Record Type: Journal

Publication Date: 1974

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Sex Role Stereotyping in Children's Television Programs

Sternglanz, Sarah H.; Serbin, Lisa A.

Developmental Psychology, 10, 5, 710-715, Sep 74

An observational analysis of the male and female role models presented on 10 commercially produced children's programs revealed striking sex differences in (1) the number of roles portrayed; (2) the behaviors portrayed; and (3) the behavior consequences experienced. Possible implications related to stereotyped sex role development are discussed. (Author/SDH)

Descriptors: Children, Programing (Broadcast), Punishment, Recognition, Rewards, Role Models, Sex Differences, Sex Role, Sex Stereotypes, Television Research

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