ERIC Number: EJ1046558
Record Type: Journal
Publication Date: 2014-Dec
Abstractor: As Provided
Reference Count: 19
Social Media Use to Enhance Internal Communication: Course Design for Business Students
Young, Amy M.; Hinesly, Mary D.
Business and Professional Communication Quarterly, v77 n4 p426-439 Dec 2014
Organizations are increasingly using social media to improve their internal communication. When successfully implemented, such initiatives can have a dramatic impact on internal efficiency, team collaboration, innovation, organizational alignment, and cultural transformation. This article describes a course offered by the Ross School of Business, University of Michigan, on the use of social media for internal business communication that can be modified for Bachelor of Business Administration or Master of Business Administration students. The authors describe the pedagogy behind the course design, provide a course description, and discuss social media/communication consulting projects conducted in the class.
Descriptors: Business Administration Education, Social Networks, Technology Uses in Education, Instructional Design, Course Descriptions, Student Projects, Business Communication, Educational Objectives, College Students
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Authoring Institution: N/A
Identifiers - Location: Michigan