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ERIC Number: EJ1046465
Record Type: Journal
Publication Date: 2014-Oct
Pages: 10
Abstractor: As Provided
ISSN: EISSN-1077-5315
Over the Hurdles: Barriers to Social Media Use in Extension Offices
Newbury, Elizabeth; Humphreys, Lee; Fuess, Lucas
Journal of Extension, v52 n5 Article 5FEA1 Oct 2014
The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n = 27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n = 42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York; Wisconsin
Grant or Contract Numbers: N/A