ERIC Number: EJ1046465
Record Type: Journal
Publication Date: 2014-Oct
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
EISSN: N/A
Over the Hurdles: Barriers to Social Media Use in Extension Offices
Newbury, Elizabeth; Humphreys, Lee; Fuess, Lucas
Journal of Extension, v52 n5 Article 5FEA1 Oct 2014
The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n = 27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n = 42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.
Descriptors: Extension Education, Barriers, Social Networks, Extension Agents, Teaching Methods, Educational Technology, Mixed Methods Research, Interviews, Attitude Measures, Technology Uses in Education, Time, Access to Computers, Peer Influence, Costs, Semi Structured Interviews
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York; Wisconsin
Grant or Contract Numbers: N/A