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ERIC Number: EJ1046448
Record Type: Journal
Publication Date: 2014-Oct
Pages: 4
Abstractor: As Provided
ISSN: EISSN-1077-5315
Evaluating the Impact of Cooperative Extension Outreach via Twitter
O'Neill, Barbara
Journal of Extension, v52 n5 Article 5TOT1 Oct 2014
Twitter is increasingly being used by Extension educators as a teaching and program-marketing tool. It is not enough, however, to simply use Twitter to disseminate information. Steps must be taken to evaluate program impact with quantitative and qualitative data. This article described the following Twitter evaluation metrics: unique hashtags, clicks on unique links, online surveys of professionals and their followers, pre- and post-project Klout scores, and TweetReach reports. A triangulated evaluation combining several of these metrics can provide substantial evidence of program effectiveness.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A