ERIC Number: EJ1045209
Record Type: Journal
Publication Date: 2014
Abstractor: As Provided
Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence
Johnson, Zachary S.; Cascio, Robert; Massiah, Carolyn A.
Marketing Education Review, v24 n3 p227-237 Fall 2014
How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and student-to-student interactions have different effects on course satisfaction based on delivery mode. The second study provides evidence for the cause of this effect, demonstrating that course delivery mode adjusts students' interpersonal evaluations of other students, but not of the professor. These findings have important implications for course instructors and administrators.
Descriptors: Business Administration Education, Marketing, Teacher Student Relationship, Peer Relationship, Interpersonal Relationship, Interaction, Delivery Systems, Online Courses, Conventional Instruction, College Students, Student Attitudes, Participant Satisfaction, Hypothesis Testing, Statistical Analysis, Teacher Competencies
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A