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ERIC Number: EJ1045209
Record Type: Journal
Publication Date: 2014
Pages: 11
Abstractor: As Provided
ISSN: ISSN-1052-8008
Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence
Johnson, Zachary S.; Cascio, Robert; Massiah, Carolyn A.
Marketing Education Review, v24 n3 p227-237 Fall 2014
How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and student-to-student interactions have different effects on course satisfaction based on delivery mode. The second study provides evidence for the cause of this effect, demonstrating that course delivery mode adjusts students' interpersonal evaluations of other students, but not of the professor. These findings have important implications for course instructors and administrators.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A