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ERIC Number: EJ1044886
Record Type: Journal
Publication Date: 2013
Pages: 20
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0741-3653
Aristotle Reclaimed
Zimmerman, John; Sharp, Taylor
Journal of School Public Relations, v34 n4 p350-369 Fall 2013
Given that social media dominates informal and often formal communication routes, we argue that schools must reshape their attention to a fourth rhetorical dimension: the media through which they communicate. Specifically, schools must find ways to embrace social media as a mechanism to reach their broad audiences. This article identifies clear obstacles to integrating social media platforms into the communication strands utilized by schools, the rhetorical necessities for doing so, and clear methodologies for making the transition from the "letter home" to the tweet and Facebook post work in a developing digital society.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A