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ERIC Number: EJ1044550
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
Reference Count: 13
ISBN: N/A
ISSN: EISSN-1460-7018
Managing Your Personal Brand
Gander, Michelle
Perspectives: Policy and Practice in Higher Education, v18 n3 p99-102 2014
Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education context. The paper finishes with some five ways to make sure your personal brand fails!
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative; Information Analyses
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A