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ERIC Number: EJ104455
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: 0
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Cost-Effectiveness of Differential Techniques for Mail Questionnaires
Rossmann, Jack E.; Astin, Alexander W.
Research in Higher Education, 2, 273-279, 74
The results indicated that use of nonprofit outgoing postage, window envelopes, and business reply returns lowered the costs per contact and did not significantly impair rate of return. Use of a second-wave questionnaire was a very effective technique for increasing the response rate. (Editor/PG)
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Authoring Institution: N/A