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ERIC Number: EJ1044154
Record Type: Journal
Publication Date: 2014-Dec
Pages: 11
Abstractor: As Provided
ISSN: ISSN-0273-4753
Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study
Young, Mark R.
Journal of Marketing Education, v36 n3 p233-243 Dec 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for improving online and hybrid course design through a faculty-centered, peer review process. The resulting team-taught course was well received by students, more efficient for faculty to deliver, and showed equivalence in direct measures (no difference in exam scores) of student learning.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A