ERIC Number: EJ1044154
Record Type: Journal
Publication Date: 2014-Dec
Abstractor: As Provided
Integrating Quality Matters into Hybrid Course Design: A Principles of Marketing Case Study
Young, Mark R.
Journal of Marketing Education, v36 n3 p233-243 Dec 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for improving online and hybrid course design through a faculty-centered, peer review process. The resulting team-taught course was well received by students, more efficient for faculty to deliver, and showed equivalence in direct measures (no difference in exam scores) of student learning.
Descriptors: Marketing, Blended Learning, College Students, College Faculty, Technology Uses in Education, Course Content, Instructional Design, Case Studies, Team Teaching, Course Organization, Assignments, Interpersonal Communication, Instructional Effectiveness, Educational Objectives, Goal Orientation, Efficiency, Outcomes of Education
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Grant or Contract Numbers: N/A