We review a popular method for collecing data--Web-based surveys. Although Web surveys are popular, one major concern is their typically low response rates. Using the Dillman et al. (2009) approach, we designed, pre-tested, and implemented a survey on climate change with Extension professionals in the Southeast. The Dillman approach worked well, and we generated response rates as high as 79%. However, the method was not problem-free. We share several lessons learned and recommendations for increasing response rates with Web-based surveys and draw attention to the importance of personalized and repeated contact for improving survey response rates.