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ERIC Number: EJ1042477
Record Type: Journal
Publication Date: 2012-Jun
Pages: 3
Abstractor: As Provided
Reference Count: 9
ISSN: EISSN-1077-5315
Tracking Online Data with YouTube's Insight Tracking Tool
Kinsey, Joanne
Journal of Extension, v50 n3 Article 3TOT6 Jun 2012
YouTube users have access to the powerful data collection tool, Insight. Insight allows YouTube content producers to collect data about the number of online views, geographic location of viewers by country, the demographics of the viewers, how a video was discovered, and the attention span of the viewer while watching the video. This article reports on the viral capacity of a video over a 24- month period
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A