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ERIC Number: EJ1039834
Record Type: Journal
Publication Date: 2014-Aug
Pages: 8
Abstractor: As Provided
Reference Count: 62
ISSN: ISSN-0273-4753
Salesperson Ethics: An Interactive Computer Simulation
Castleberry, Stephen
Journal of Marketing Education, v36 n2 p209-216 Aug 2014
A new interactive computer simulation designed to teach sales ethics is described. Simulation learner objectives include gaining a better understanding of legal issues in selling; realizing that ethical dilemmas do arise in selling; realizing the need to be honest when selling; seeing that there are conflicting demands from a salesperson's company, customers, and colleagues; and experiencing some of the challenges of selling. Assessment results suggest each objective was met, for both males and females. A description of how this and other simulations can be effectively used in sales courses is provided.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A