ERIC Number: EJ1039747
Record Type: Journal
Publication Date: 2014-Oct
Abstractor: As Provided
Reference Count: 7
More than Just Fun and Games: BSG and Glo-Bus as Strategic Education Instruments
Karriker, Joy H.; Aaron, Joshua R.
Journal of Management Education, v38 n5 p768-775 Oct 2014
Simulations like the BSG and Glo-Bus allow students the opportunity to practice their integrated, strategic management skills in a relatively risk-free environment or "live case." We review these games and address their strengths, along with the challenges associated with their classroom application. Because of their sound designs and intimacy with the principles of strategic management, the BSG and Glo-Bus provide unique and particularly rich contexts for student application of capstone constructs through complex, yet enjoyable, competitive frameworks.
Descriptors: College Students, Business Administration Education, Computer Simulation, Educational Games, Experiential Learning, College Curriculum, Comparative Analysis
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A