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ERIC Number: EJ1039664
Record Type: Journal
Publication Date: 2013-Oct
Pages: 18
Abstractor: As Provided
Reference Count: 47
ISBN: N/A
ISSN: ISSN-0926-7220
Re-Examining the Gene in Personalized Genomics
Bartol, Jordan
Science & Education, v22 n10 p2529-2546 Oct 2013
Personalized genomics companies (PG; also called "direct-to-consumer genetics") are businesses marketing genetic testing to consumers over the Internet. While much has been written about these new businesses, little attention has been given to their roles in science communication. This paper provides an analysis of the gene concept presented to customers and the relation between the information given and the science behind PG. Two quite different gene concepts are present in company rhetoric, but only one features in the science. To explain this, we must appreciate the delicate tension between PG, academic science, public expectation, and market forces.
Springer. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail: service-ny@springer.com; Web site: http://www.springerlink.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A