ERIC Number: EJ1037645
Record Type: Journal
Publication Date: 2014
Abstractor: As Provided
Reference Count: 43
Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites
Pampaloni, Andrea M.; Bird, Nora J.
Community College Journal of Research and Practice, v38 n12 p1125-1141 2014
This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine if they can be considered digital branch libraries (King, 2009). Digital branches go beyond offering mere functionality to embody relational aspects that are critical to the success of service-based organizations. That is, they provide at least the same level of services as their brick and mortar counterparts through real staff, real collection, real building, and real community. Findings indicate that while aspects of all of King's criteria were present, representation was inconsistent and often weak; further, the emphasis was on functional features, suggesting a need for greater relationship building practices in order to engage with their publics. Collective results are discussed, and recommendations for improvement and areas of future research are offered.
Descriptors: College Libraries, Community Colleges, Electronic Libraries, Web Sites, Content Analysis, Library Development, Library Services, Library Automation, Interpersonal Relationship, Library Research, User Needs (Information), User Satisfaction (Information), Public Relations, Institutional Characteristics, Factor Analysis, Correlation
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Authoring Institution: N/A