ERIC Number: EJ1037379
Record Type: Journal
Publication Date: 2014-Sep
Abstractor: As Provided
Reference Count: N/A
Benchmarking ACEJMC Competencies: What It Means for Assessment
Henderson, Jennifer J.; Christ, William G.
Journalism and Mass Communication Educator, v69 n3 p229-242 Sep 2014
The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) has developed twelve professional values and competencies that all students in accredited programs must demonstrate before graduation. This study asked Association of Schools of Journalism and Mass Communication (ASJMC) program administrators which competencies were most emphasized in their current programs and which were most important for students graduating in 2020. Findings revealed that the core competencies of "writing," "thinking," and "technology" were seen as being most emphasized currently and most important in the future. The authors use these findings to suggest that a tiered assessment system might be more appropriate to accommodate differences in program emphasis.
Descriptors: Benchmarking, Competence, Journalism Education, Mass Media, Educational Assessment, Writing Skills, Critical Thinking, Technological Literacy, Creative Thinking, Ethics, Freedom of Speech, Numeracy, Administrator Attitudes, Surveys
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: firstname.lastname@example.org; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A