Training for Marketing. A New Diploma in Marketing Studies.

Jenner, Edward

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ERIC Number: EJ103719

Record Type: Journal

Publication Date: 1974

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Training for Marketing. A New Diploma in Marketing Studies

Jenner, Edward

Training Officer, 10, 8, 228-30, Aug 74

Great Britain's Institute of Marketing, in response to the educational needs of the business community, has revised its Diploma in Marketing. New training requirements, a higher standard of qualification, and a two-year course of study replace the old three-year Diploma course. (MW)

Descriptors: Administrator Education, Business Education, Certification, Change Strategies, Economics Education, Educational Development, Educational Innovation, Foreign Countries, Marketing, Postsecondary Education

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Identifiers - Location: United Kingdom (Great Britain)

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