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ERIC Number: EJ1035979
Record Type: Journal
Publication Date: 2014-Jul
Pages: 20
Abstractor: As Provided
Reference Count: 6
ISSN: ISSN-1537-2456
The Power of Effective Design in e-Learning: A Study of the "Mayo Effect" Video
Fan, Jiang Ping
International Journal on E-Learning, v13 n2 p157-176 Jul 2014
When the Mayo Effect video went live on the Mayo intranet in June 2010, it was very well received at Mayo Clinic. The message in the video was so effectively delivered that it became an instant sensation across the institution. The video contains about 461 words. In such a short video, every part of its architectural design, whether it is visual, verbal, or audio, is effectively deployed. This paper will examine the Mayo Effect video in terms of its design, discourse, and effectiveness of communication using the principle of Multimedia, Modality, Personalization and Voice, and Segmenting defined by Clark & Mayer and Sweller. The purpose of this paper is to show that a successful e-Learning piece, whether it is a video presentation or an e-Learning course, comes from the effective design and strategic use of visual, verbal, and audio representations.
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327. Tel: 757-366-5606; Fax: 703-997-8760; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A