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ERIC Number: EJ1035432
Record Type: Journal
Publication Date: 2013-Apr
Pages: 4
Abstractor: As Provided
ISSN: EISSN-1077-5315
Effectively Communicating Science to Extension Audiences
Robinson, Patrick
Journal of Extension, v51 n2 Article 2IAW1 Apr 2013
This article discusses the concept of "framing" within the context of relevant communication and psychological research and considers its potential applicability to Extension science communication. Examples of research-based support for the framing of scientific issues are presented, along with a literature-based discussion of the potential benefits. The article suggests that Extension practitioners should consider framing scientific information in a manner that is important and relevant to stakeholders. Doing so can lead to improved stakeholder engagement in the information exchange process and create the potential for greater utilization of scientific information.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A