ERIC Number: EJ1035383
Record Type: Journal
Publication Date: 2013-Dec
Abstractor: As Provided
Reference Count: 6
Determining Interest in YouTube Topics for Extension-Authored Video Development
Parish, Jane A.; Karisch, Brandi B.
Journal of Extension, v51 n6 Article 6TOT6 Dec 2013
With an audience of over 1 billion users per month, YouTube is an attractive medium for delivering Extension programming. Amidst growing competition for viewership, determining content that is in demand by Extension clientele on YouTube is a daunting challenge that Extension educators face. The YouTube Search function of Google Trends and monitoring of existing YouTube views for related content can help guide topic selection in developing Extension-authored video content. Example applications of these tools are detailed to show how to select relevant YouTube topics with viral appeal and extend the reach of Extension programming.
Descriptors: Social Networks, Extension Education, Video Technology, Teaching Methods, Technology Uses in Education, Educational Technology, Course Content
Extension Journal, Inc. e-mail: email@example.com; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A