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ERIC Number: EJ1035383
Record Type: Journal
Publication Date: 2013-Dec
Pages: 5
Abstractor: As Provided
Reference Count: 6
ISSN: EISSN-1077-5315
Determining Interest in YouTube Topics for Extension-Authored Video Development
Parish, Jane A.; Karisch, Brandi B.
Journal of Extension, v51 n6 Article 6TOT6 Dec 2013
With an audience of over 1 billion users per month, YouTube is an attractive medium for delivering Extension programming. Amidst growing competition for viewership, determining content that is in demand by Extension clientele on YouTube is a daunting challenge that Extension educators face. The YouTube Search function of Google Trends and monitoring of existing YouTube views for related content can help guide topic selection in developing Extension-authored video content. Example applications of these tools are detailed to show how to select relevant YouTube topics with viral appeal and extend the reach of Extension programming.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A