As the U.S. population becomes more diverse, Extension is called upon to modify its programming to meet the needs of its changing constituency. Georgia Extension created a professional development curriculum to assist Extension professionals in crafting effective programming for the rapidly growing Latino population. The study reported here explores qualitatively how Extension professionals in Georgia experienced their Cross-Cultural Immersion Program (CCIP). Through an interview-based study, three themes emerged from the data. Extension participants experienced: (1) diverse familial relations in Latino populations, (2) obstacles during programming, and (3) greater personal over professional gains through the CCIP.