Coaching as an approach to improving people's lives is based on a positive relationship and the philosophy that the learner is responsible for their own change. In a coach approach, the educator serves as a coach; a person to help the client succeed by "challenging and supporting a person or a team to develop ways of thinking, ways of being and ways of learning" (Berg & Karlsen, 2007). This article suggests the need for extension education to embrace the philosophy and practice of coaching as an approach to meeting the educational needs of the clients served.