NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1034586
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1052-8008
Teaching Moments: Opening the Pipeline to Teaching Innovations
Tanner, John F.; Whalen, D. Joel
Marketing Education Review, v23 n3 p265-274 Fall 2013
This paper demonstrates a strategy to speed teaching innovation transfer between marketing educators. Nine teaching innovations presented at the Society for Marketing Advances 2012 Annual Conference are offered in a brief catalog form. The reader can also download support materials at www.salesleadershipcenter.com/research.html#mer-tm13/. Innovations include how to regulate students' classroom behavior via formal contracts, do means-end laddering, develop personal branding, learn from failure, enhance career development, stimulate creative thinking, increase cultural awareness, and apply hot yoga to business statistics.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive; Collected Works - General
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A