ERIC Number: EJ1034517
Record Type: Journal
Publication Date: 2013
Abstractor: As Provided
Reference Count: 28
Enhancing Classroom Effectiveness through Social Networking Tools
Kurthakoti, Raghu; Boostrom, Robert E., Jr.; Summey, John H.; Campbell, David A.
Marketing Education Review, v23 n3 p251-263 Fall 2013
To determine the usefulness of social networking Web sites such as Ning.com as a communication tool in marketing courses, a study was designed with special concern for social network use in comparison to Blackboard. Students from multiple marketing courses were surveyed. Assessments of Ning.com and Blackboard were performed both to understand how they were perceived individually as useful tools and how they compare to each other. Results indicated that students who used Ning.com were more effective as a group than those who used Blackboard. In addition, students found the practical features of Ning.com to be the more important reason to recommend it for future class use. Entertainment features of Ning.com, though valued, were not as influential.
Descriptors: Social Networks, Management Systems, Marketing, Web Sites, Surveys, Student Attitudes, Comparative Analysis, Teamwork, Communication Skills, Student Characteristics, Regression (Statistics), Questionnaires
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A