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ERIC Number: EJ1034509
Record Type: Journal
Publication Date: 2014
Pages: 6
Abstractor: As Provided
Reference Count: 17
ISSN: ISSN-1052-8008
The "Iron Inventor": Using Creative Problem Solving to Spur Student Creativity
Lee, Seung Hwan; Hoffman, K. Douglas
Marketing Education Review, v24 n1 p69-74 Spr 2014
Based on the popular television show the "Iron Chef," an innovative marketing activity called the "Iron Inventor" is introduced. Using the creative problem-solving approach and active learning techniques, the Iron Inventor facilitates student learning pertaining to the step-by-step processes of creating a new product and exposes students to the challenges associated with the new product development processes. End-of-semester assessments reveal the Iron Inventor as a superior method in enhancing student satisfaction. More specifically, the Iron Inventor activity increases students' creative input, enhances topic knowledge, engages participation, fosters relationships, and builds class enthusiasm.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A