ERIC Number: EJ1034495
Record Type: Journal
Publication Date: 2013
Abstractor: As Provided
Reference Count: 46
What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory
Runyan, Rodney C.; Finnegan, Carol; Gonzalez-Padron, Tracy; Line, Nathan D.
Marketing Education Review, v23 n2 p105-119 Sum 2013
The promotion, tenure, and salary of marketing faculty have been topics of intense interest recently. What has received less interest are the drivers of publishing productivity, especially for new, pretenure faculty. We use resource advantage (RA) theory to examine the drivers of pretenure faculty productivity, specifically in the top marketing journals. Positive predictors of productivity, and thus key faculty resources, are degree-granting department ranking, adviser productivity, and length of time in the new job. Following RA theory, the number of methods courses in a doctoral program has no effect on publishing.
Descriptors: College Faculty, Nontenured Faculty, Productivity, Marketing, Business Administration Education, Faculty Publishing, Theories, Doctoral Programs, Courses, Research Methodology, Faculty Advisers, Employment, Teacher Surveys, Periodicals, Regression (Statistics)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A