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ERIC Number: EJ1034494
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
Reference Count: 7
ISBN: N/A
ISSN: ISSN-1052-8008
Reflective Essay and E-Portfolio to Promote and Assess Student Learning in a Capstone Marketing Course
Mummalaneni, Venkatapparao
Marketing Education Review, v24 n1 p43-46 Spr 2014
Schools of business are increasingly focused on efforts aimed at measuring, documenting, and improving student learning. E-portfolios have been introduced by a number of schools for purposes of assessment to meet the mandates of the Association to Advance Collegiate Schools of Business or similar accreditation agencies. E-portfolio, including a reflective essay, is employed here in a marketing strategy course for the purpose of enhanced student learning as well as the assessment of learning goals. Following a brief review of the literature, the e-portfolio assignment is designed and introduced. Preliminary results provide evidence of integrative learning and help identify the deficiencies that need to be addressed through curricular modifications.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A