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ERIC Number: EJ1034491
Record Type: Journal
Publication Date: 2014
Pages: 4
Abstractor: As Provided
Reference Count: 11
ISBN: N/A
ISSN: ISSN-1052-8008
Creating a Personal Competitive Advantage by Developing a Professional Online Presence
Edmiston, Dawn
Marketing Education Review, v24 n1 p21-24 Spr 2014
The recent global economic crisis has created a hypercompetitive job market in which students have struggled to attain positions in fields related to their disciplines. In an effort to provide students with tools to achieve career success, this paper outlines the elements for "Developing POP! A Professional Online Presence." This innovation is a 10-step concept related to the promotion factor of the marketing mix and provides students with a framework that leverages online media for personal branding purposes.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A