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ERIC Number: EJ1034490
Record Type: Journal
Publication Date: 2014
Pages: 5
Abstractor: As Provided
Reference Count: 14
ISSN: ISSN-1052-8008
Blended Delivery and Online Assessment: Scaffolding Student Reflections in Work-Integrated Learning
Larkin, Ingrid; Beatson, Amanda
Marketing Education Review, v24 n1 p9-13 Spr 2014
This paper documents a teaching innovation addressing the challenges of embedding and assessing reflective practice in work-integrated learning, specifically marketing internships. We identify four issues relating to this problem: lack of knowledge or skill for reflection, limitations of physical journals, facilitation of different forms of reflection, and suitable models for teaching and assessing reflection. The paper outlines a blended approach combining face-to-face workshops and online resources, and using online reflective journals and digital stories as assessment. The approach and assessment tasks can be implemented in a variety of marketing and business units.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A