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ERIC Number: EJ1034488
Record Type: Journal
Publication Date: 2014
Pages: 6
Abstractor: As Provided
Reference Count: 11
ISSN: ISSN-1052-8008
It Takes One to Know One: A Class Exercise in Mental Models
Wilson, Theresa
Marketing Education Review, v24 n1 p63-68 Spr 2014
An active learning class exercise is presented that gives students the personal experience of the decision-making limitations of mental models. This innovative exercise was shown to increase student learning through greater understanding of the concept and higher retention of knowledge. The results suggest that student critical thinking skills were enhanced by the awareness of their own vulnerabilities to mental models in decision making.
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A