ERIC Number: EJ1033985
Record Type: Journal
Publication Date: 2014
Abstractor: As Provided
Reference Count: 56
What College and University Websites Reveal about the Purposes of Higher Education
Saichaie, Kem; Morphew, Christopher C.
Journal of Higher Education, v85 n4 p499-530 Jul-Aug 2014
College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.
Descriptors: Web Sites, Colleges, Universities, Information Dissemination, College Role, Role of Education, College Bound Students, Institutional Mission, Marketing, Institutional Characteristics, Internet, Content Analysis, Scoring Rubrics, Access to Information
Ohio State University Press. 180 Pressey Hall, 1070 Carmack Road, Columbus, OH 43210-1002. Tel: 614-292-1407; Fax: 614-292-2065; Web site: http://www.ohiostatepress.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A