At a recent American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) Leadership Development Conference, presidents-elect representing state, district, and national AAHPERD associations were asked to describe in one sentence why they do what they do. The 67 responses were entered into wordle.net that generated the 20-item word cloud shown in Figure 1. From that word cloud, the nine most frequently cited words are the basis for this reflection on why we do what we do.