ERIC Number: EJ1028011
Record Type: Journal
Publication Date: 2014
Abstractor: As Provided
Reference Count: 10
Understanding Corporate Sponsorships: Moving from a $100 Ad Purchase to a $1,000 Sponsorship Agreement
Hatfield, Laura M.; Hatfield, Lance C.
Strategies: A Journal for Physical and Sport Educators, v27 n1 p37-41 2014
A corporate sponsorship program, built on an appropriate knowledge base, can help bridge the funding gap that exists in interscholastic athletics between the cost of fielding teams and decreasing budget allocations. This article describes sponsorship in its most effective form as a business concept, the value that athletic departments provide to sponsors, and what prospective sponsors want and need from sponsorship agreements.
Descriptors: Extramural Athletics, Corporate Support, Financial Support, Fund Raising, High Schools, School Business Relationship
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Secondary Education; High Schools
Authoring Institution: N/A