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ERIC Number: EJ1026655
Record Type: Journal
Publication Date: 2014
Pages: 11
Abstractor: ERIC
Reference Count: 12
ISBN: N/A
ISSN: ISSN-1740-4622
Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom
Anderson, Betsy; Swenson, Rebecca; Kinsella, John
Communication Teacher, v28 n2 p85-95 2014
This article describes a realistic online crisis unit, in which students practice: (1) responding to fast-paced information on multiple social media channels; (2) coordinating and making team decisions; and (3) creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility. This simulation is grounded in experiential learning pedagogy. Experiential learning involves students in the learning process "through discussion, group work, hands-on participation and applying information outside the classroom" (Wurdinger & Carlson, 2012, p. 2). Experiential learning's powerful combination of concrete experience and reflective observation prepares students for demands of their professions and allows faculty to incorporate varied modes of learning (Cantor, 1997; Kolb, 1984).
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A