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ERIC Number: EJ1026474
Record Type: Journal
Publication Date: 2014
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2168-8281
EISSN: N/A
Focused Campaign Increases Activity among Participants in "Nature's Notebook," a Citizen Science Project
Crimmins, Theresa M.; Weltzin, Jake F.; Rosemartin, Alyssa H.; Surina, Echo M.; Marsh, Lee; Denny, Ellen G.
Natural Sciences Education, v43 n1 p64-72 2014
Science projects, which engage non-professional scientists in one or more stages of scientific research, have been gaining popularity; yet maintaining participants' activity level over time remains a challenge. The objective of this study was to evaluate the potential for a short-term, focused campaign to increase participant activity in a national-scale citizen science program. The campaign that we implemented was designed to answer a compelling scientific question. We invited participants in the phenology-observing program, "Nature's Notebook," to track trees throughout the spring of 2012, to ascertain whether the season arrived as early as the anomalous spring of 2010. Consisting of a series of six electronic newsletters and costing our office slightly more than 1 week of staff resources, our effort was successful; compared with previous years, the number of observations collected in the region where the campaign was run increased by 184%, the number of participants submitting observations increased by 116%, and the number of trees registered increased by 110%. In comparison, these respective metrics grew by 25, 55, and 44%, over previous years, in the southeastern quadrant of the United States, where no such campaign was carried out. The campaign approach we describe here is a model that could be adapted by a wide variety of programs to increase engagement and thereby positively influence participant retention.
American Society of Agronomy. 5585 Guilford Road, Madison, WI 53711. Tel: 608-273-8080; Fax: 608-273-2021; Web site: https://www.agronomy.org/publications/nse
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A