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ERIC Number: EJ1025047
Record Type: Journal
Publication Date: 2014
Pages: 7
Abstractor: As Provided
Reference Count: 28
ISSN: ISSN-8756-7555
Knacktive: Answering a Call for More Interdisciplinary, Collaborative, Educational Experiences
Shadinger, David; Toomey, Deborah
College Teaching, v62 n2 p55-61 2014
Knacktive is a one-term course that incorporates a highly select group of undergraduate students and replicates the intense teamwork atmosphere of a technology-oriented, professional marketing communication agency. As an interdisciplinary learning opportunity, Knacktive melds students from five disciplines--including art and graphic design, interactive digital media and computer science, public relations, journalism and media studies, and marketing and business management--into an interactive, team-based course facilitated by five faculty members representing the disciplines. Although other college-level student agencies exist, many are staffed by students from only one discipline. Utilizing active research methodology, faculty reflections resulted in course changes that significantly improved course functionality. Student achievements included client implementation of many of the student team-developed concepts and promotional materials. Student reflections collectively viewed the agency-like process as a "brutal" but rewarding experience. The students also noted that the experience helped develop more professional attitudes about meetings, deadlines, interpersonal communications, collegiality, teamwork, and problem solving skills.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A